Sample art for a campaign produced as a part of a group exercise for Launchpad, a 6-week internship program at HLK, an advertising agency in St. Louis. Working with some of the agency's existing clients, we created campaigns over the course of of 2 to 3 weeks.
Our task with On the Run was to bolster brand loyalty and drive more foot traffic into the stores. Being a locally-owned business, we felt it was important to highlight On the Run's ties to the St. Louis community. We redesigned cups and in-store signage to include fun facts and trivia about the area and kicked everything off with a happy hour promotion to increase visibility.
AD: Justin Tolliver, CW: Molly Gingrich, AM: Miranda Lopez
SG: Philip Azar, CT: Liza Poskin, RS: Lindsey Wolfgang
In-Store Signage